Lake Superior State University
Lake Superior State University
 
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Alum Success

Jennifer Johnson

"Lake Superior State University really did give me a great education. LSSU competes not only in the Midwest but Nationally as well."

Jennifer Johnson '08
LSSU Fisheries & Wildlife Mgmt graduate

Currently enrolled in the graduate program at the University of Georgia


Admissions

Dearborn University Consortium Center

BS Degree in Business Administration - Marketing

Marketing career opportunities include product development, product management, distribution management, advertising, public relations, retail management, sales, marketing research and direct marketing. Few other professional careers offer as many possibilities. The study of marketing includes courses that provide the knowledge and skills necessary to understand the function of marketing.

View Brochure (pdf)

Career Opportunities

  • Account Executive/Manager
  • Professional Selling—Business to Business
  • Sales Management
  • Marketing Research
  • Product Analyst
  • Retailing
  • Buyer
  • Logistics Analyst
  • E-Commerce

Degree Program

Courses taken at Henry Ford Community College
BAC 131 Principles of Accounting  4
BAC 132 Principles of Accounting 4
BCA 140 Software Applications  3
BEC 151 Macroeconomics  3
BEC 152 Microeconomics  3
BLW 253 Business Law 4
SPC 131 Fundamentals of Speaking  3
MATH 115 College Algebra 5
MATH 141 Introduction to Statistics 4
BBA 131 Introduction to Business 4
BBA 231 Business Office Communications 3
BBA 252 Principles of Marketing  3
BBA 254 Logistics & Supply Chain Mgt  3
MGT 230 Principles of Management  3
MGT 232 Human Resource Management  3
 
MACRAO Certification
English Requirements  6
Humanities requirements 5
Lab Science requirement  4-5
Social Science  3
B.S. degree requirements  3
Free electives 20-21
 
Courses taken at Lake Superior State University
BUSN 355 Business Law II  3
BUSN 466 Business Policy 3
FINC 341 Managerial Finance  4
INTD 389 Competing in Global Marketplace 3
MGMT 464 Organizational Behavior  3
MGMT 381 Consumer Behavior 3
MRKT 383 e-Marketing 3
MRKT 387 Advertising  3
MRKT 388 Retail Management  3
MRKT 480 Marketing Research 3
MRKT 481 Marketing Management 3
MRKT 486 International Marketing 3

Psychology Driven...

Mary-Ellen

Mary-Ellen
Psychology

"LSSU is a relatively small school and I believe for this reason I have received a better education. The close atmosphere as opposed to a larger university has provided me with an opportunity to become acquainted with my professors. The professors therefore have an opportunity to assist with problems fairly easily, especially in upper level classes. The classes are fairly small also which provides one on one conversations which is very helpful."

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Apply Today!

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