Lake Superior State University
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Alum Success

Gary Benjamin

Gary Benjamin '70

President and COO, Champion, Inc.
Iron Mountain, MI

LSSU Business, Economics, and Legal Studies Distinguished Alumni '07

Former LSSU Board Trustee

Audio Visual

Video Library

Video Information
Title: Killing Us Softly 4: Advertising's Image of Women
Movie ID: VT6225
Movie Number: 6225
Description: In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic and unhealthy perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up-to-date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
Series:
Part: 0
Time: 45
Department:
Call Number: BF697.B63 S65 2010
At LSSU: Y

Hands-on Training...

Brian Applegate

Brian Applegate
Fire Science

LSSU's dedicated three-story fire lab made all the difference to Brian Applegate.

"Our certification training classes offered real situations," Brian says. Students practice victim search techniques while controlling and extinguishing fires. Applegate says his favorite exercise was the live fire flashover simulation. "We saw how fires evolved as they burned," he says. "It’s as close as you can get to the real thing."

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