Lake Superior State University
Lake Superior State University
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Alum Success

Scott Shackleton
“LSSU gave me the educational and organizational tools to be able to succeed at those endeavors after college.”

Scott Shackleton '83

Former State House of Representatives

LSSU Outstanding Alumnus Award '05

Audio Visual

Video Library

Video Information
Movie ID: VT3210
Movie Number: 3210
Description: Tony Shwartz demonstrates the potential of radio as a medium for commercial and political advertising. Includes a compilation of effective radio messages, with a specific time and a place for each. Tells how creative analysis of the environment for the message and emotional addressing to the proper target can achieve cost-effective results.
Part: 0
Time: 75
Department: A/L
Call Number: HF 6146 .R3 S415 1989

Impact in the real world...

Rachel Claucherty-Arnold

Rachel Claucherty-Arnold
Environmental Health

What made Rachel's Lake Superior State experience so unique was the practical research she did with top-notch faculty.

"I really enjoyed working with environmental chemistry professor Judy Westrick and biologist Deb Stai," Rachel says. "For my senior project, we evaluated a lab method for cultivating a fungus that causes infections in humans."

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