Tony Shwartz demonstrates the potential of radio as a medium for commercial
and political advertising. Includes a compilation of effective radio
messages, with a specific time and a place for each. Tells how creative
analysis of the environment for the message and emotional addressing to the
proper target can achieve cost-effective results.
HF 6146 .R3 S415 1989
Majoring in Sociology...
Sociology Caro, MI
I love the small tight-knit community on campus.You always see someone you know while walking to class.Your professors know you on a first name basis. [ more ]