Lake Superior State University
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Alum Success

Patrick Gagliardi

Patrick Gagliardi '74

Former Michigan State Representative

Former House Majority floor leader

Appointed to Michigan Liquor Control Commission

LSSU Outstanding Alumnus Award '88

Audio Visual

Video Library

Video Information
Title: SECRETS OF EFFECTIVE RADIO ADVERTISING
Movie ID: VT3210
Movie Number: 3210
Description: Tony Shwartz demonstrates the potential of radio as a medium for commercial and political advertising. Includes a compilation of effective radio messages, with a specific time and a place for each. Tells how creative analysis of the environment for the message and emotional addressing to the proper target can achieve cost-effective results.
Series:
Part: 0
Time: 75
Department: A/L
Call Number: HF 6146 .R3 S415 1989
At LSSU: Y

Highest Awards

Brittany Currie

Second Place
Lake Superior State University

2003 ASME Student Design Contest – Region V

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