Tony Shwartz demonstrates the potential of radio as a medium for commercial
and political advertising. Includes a compilation of effective radio
messages, with a specific time and a place for each. Tells how creative
analysis of the environment for the message and emotional addressing to the
proper target can achieve cost-effective results.
HF 6146 .R3 S415 1989
Political Science ...
"The study of political science/law is basically the path of least resistance for me. It is a subject that has always interested me, and one that I have proved to be naturally insightful in. Studying political science isn’t just the study of how governments function or how it is composed, but the study of why it exists and to what ends. In short, it is the study of what makes everything else possible."