Lake Superior State University
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Alum Success

Scott Shackleton
“LSSU gave me the educational and organizational tools to be able to succeed at those endeavors after college.”

Scott Shackleton '83

Former State House of Representatives

LSSU Outstanding Alumnus Award '05

Audio Visual

Video Library

Video Information
Title: SECRETS OF EFFECTIVE RADIO ADVERTISING
Movie ID: VT3210
Movie Number: 3210
Description: Tony Shwartz demonstrates the potential of radio as a medium for commercial and political advertising. Includes a compilation of effective radio messages, with a specific time and a place for each. Tells how creative analysis of the environment for the message and emotional addressing to the proper target can achieve cost-effective results.
Series:
Part: 0
Time: 75
Department: A/L
Call Number: HF 6146 .R3 S415 1989
At LSSU: Y

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ASME

First Place
Lake Superior State University

2007 ASME District B Student Professional Development Conference

Impromptu Design Contest

March 30-April 1, 2007
Ann Arbor, Michigan

Hosted by ASME Student Section, University of Michigan, Ann Arbor

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