Professional Experience

Associate Professor August 2009 – Present

Lake Superior State University, Michigan

• Deliver quality instruction ensuring student learning in class, hybrid, and online
• Student Advising
• Serve on University and College Committees
• Curriculum Development – Entrepreneurship and International Business
• Research in International Business, Marketing, and Econcomic Development
• Program and Course Assessment
• Capstone courses – Business Plan, Marketing Plan, Research Paper

Education

Doctor of Business Administration – International Marketing                                                                    2008

Marshall Goldsmith School of Management                                                                                                              

Alliant International University, San Diego, CA                                                                                                       

Dissertation: Motivational Factors in Consumer Decisions to Participate in Soccer Lotteries:

An International Marketing Study

Master of International Business Administration                                                                                           1990

United States International University, San Diego, CA                                                                                         

Undergraduate

 Fachhochschule, Köln, Germany                                                                                                                          1983

Research Interest

• Entrepreneurship • Research Methodology and Scales • Culture • Marketing • International Consumer Behavior with etic viewpoint

Editorial Activities

• Editorial Board – International Journal of Business and Management Research - IJbmr.org (2008-Present)

• Reviewer – Journal of Health Organization and Management (2010-Present) – Strategic Management

• Guest Reviewer – Journal of Business Research (2011-2012) – Special Issue

Refereed Research Papers in Journals and Book

• Wilhelms, R., (2012). Cultural layers: A Practical Approach for International Marketing, International Journal of Business Research, Academy of International Business and Economics 12(5).

• Wilhelms, R., (2012). The Power of Compliments: Generating Positive Behavior Changes in Freshmen Students, ACBSP Annual Edition: Managing Business Education in the New Fiscal Reality, Volume 3. Overland Park, Kansas: Accreditation Council for Business Schools and Programs.

• Shaki, M., and Wilhelms, R., (2010). Additive and Subtractive Differentiation Strategy, International Academy of Business Disciplines, 17(2).

• Wilhelms, R., Shaki, M. and Cheng-Fu, H., (2009), How we communicate about cultures: A Review of Systems for Classifying Cultures, and proposed Model for Standardization, Competitiveness Review, Emerald Publishing 19(2). 

In Progress

• Wilhelms, Ralf (2012) Social Benefits as Part of the Equation to Determine the Economic Viability of High Speed Trains. Journal of Modern Transportation. (review TRANSJOUR-2012-21)

• Wilhelms, R., (2013). Finding A Balance for Small Business – Total Quality Management and Reengineering as a tool for Small Businesses

• Wilhelms, R., (2013). Business Reengineering a Tool for Small Business. The paper is accepted for a conference in Atlanta April, 2013.

• Cross Cultural Consumer Behavior Study (2013), Purchase behavior of customers in Argentina and China

Peer-reviewed conference proceedings (full text)                               

• Wilhelms, R. (2012). Practical approach to International Marketing. Annual Academy of International Business and Economics Conference, Las Vegas, NV.

• Phillips, L. and Wilhelms, R. (2010). A Viability study of the French Luxury Fashion Industry. Global Marketing Conference, Tokyo.

• Wilhelms, R., Shaki M. (2010). Strategy a Global Perspective, International Academy of Business Disciplines, Differentiation, Las Vegas, NV.

• Wilhems, Ralf (2009), Global Entrepreneurship, International Leadership for Tomorrow, 8th Annual Leadership Conference , San Diego, CA

• Wilhelms, Ralf (2006), Cultural Influences in Management, USIU International Business Conference, Paris, France.

Professional Development

• Wilhelms, R. (2012). Innovative Practices in Regional Exporting/FDI Attraction Strategies, June 29, 2012,  Michigan State University, Michigan.

• Wilhelms, R. (2012). 23rd Annual CCIS Conference, College Consortium for International Studies, March 28-30, 2012, Washington DC.

• Wilhelms, R. (2011). MAP-Works: Improving Student Success and Retention, Webinar December, 2011.

• Wilhelms, R. (2011). Accreditation Council for Business Schools and Programs “ACBSP”. Seminar Series, Maintenance of ACBSP Accreditation, October 5-6, 2011, Dayton, Ohio.

• Wilhelms, R. (2011). Accreditation Council for Business Schools and Programs Conference. Region 4, Dayton, Ohio.

Community Service

EUP Regional Planning & Development Commission (2011 – present)

Michigan State University, and Lake Superior State University International Business Program

• Develop Bi National Multi Portal Global Transportation initiative for Eastern Upper Peninsula.

Export Resource and Expert Network (EREN) (2011 – present)

Regional Exporting Strategies

• Develop strategies to initiate and increase export for companies in Northern Michigan and Eastern UP.

UPEDA Bi-National Conference on Collaboration (2012 – present)

Organizing Committee

• Bi-National Conference at Lake Superior State University on Alternative energy, Multi-Modal Transportation and Higher Education - Upper Peninsula Economic Development Association

Economic Development Center (2009 – present)                                                           

• Collaborate in the development of the Free Trade Zone in Sault Ste. Marie, Michigan.

Prototype Development Center (2009 – present)

• Contribute with the assessment and the feasibility of projects for the School of Business, and provide consulting services to PDC Clients: GxT, Bunker, and Fenders.

Articulation Agreements (2009)

• Dearborn - HFCC Articulation Business Administration-International – assisted in articulation of an Associate Degree in Business Administration from Henry Ford Community College with and Bachelor of Science Degree in Business Administration in International Business from Lake Superior State University.

University Committees

General Education Committee                                                                                 2010 - 2012

Lake Superior State University – Member - Designed, implemented, and analyzed the results of an assessment tool for measuring student-learning outcomes.                                                                                 

University Online Committee                                         Member                                       2009- Present

Assessment Committee                         School of Business - Chair                                     2010 - Present

Online Committee                                   School of Business - Chair                                     2009 - Present

Academic Experience – Course List

Undergraduate Courses:

• BUSN 121 Intro to Business
• INTB 389 Competing in the Global Marketplace
• INTB 420 International Comparative Management
• INTB 486 International Marketing
• INTB 375 International Business Law
• BUSN 466 Business Policy – Business Plan
• MNS 205 Intro to Quantitative Methods

Graduate Courses (MBA Program):

• MNS 601 Statistics for Business
• MKT 660 Strategic and Operational Marketing
• MKT 4010: International Marketing
• MKT 4020: Marketing Research
• MKT 4030: Integrated Marketing Communications and Consumer Behavior
• MGT 602 Strategic Decision-Making in Global Business Setting
• MGT 610c MBA Project (Capstone) Business Plan, Marketing Plan - Research Paper
• MGT 637: Comparative International Management
• MGT 430: Survey of Global Business

Curriculum Development MBA courses in Management and International Business

Graduate Courses (DBA Program):

• MKT 8820: Research in International Marketing II
• MKT 8830: Advanced Seminar in International Marketing