Professional Experience

Associate Professor August 2009 – Present

Lake Superior State University, Michigan



Doctor of Business Administration – International Marketing                                                                    2008

Marshall Goldsmith School of Management                                                                                                              

Alliant International University, San Diego, CA                                                                                                       

Dissertation: Motivational Factors in Consumer Decisions to Participate in Soccer Lotteries:

An International Marketing Study


Master of International Business Administration                                                                                           1990

United States International University, San Diego, CA                                                                                         



 Fachhochschule, Köln, Germany                                                                                                                          1983

Research Interest


• Entrepreneurship • Research Methodology and Scales • Culture • Marketing • International Consumer Behavior with etic viewpoint

Editorial Activities


• Editorial Board – International Journal of Business and Management Research - (2008-Present)


• Reviewer – Journal of Health Organization and Management (2010-Present) – Strategic Management


• Guest Reviewer – Journal of Business Research (2011-2012) – Special Issue


Refereed Research Papers in Journals and Book


• Wilhelms, R., (2012). Cultural layers: A Practical Approach for International Marketing, International Journal of Business Research, Academy of International Business and Economics 12(5).


• Wilhelms, R., (2012). The Power of Compliments: Generating Positive Behavior Changes in Freshmen Students, ACBSP Annual Edition: Managing Business Education in the New Fiscal Reality, Volume 3. Overland Park, Kansas: Accreditation Council for Business Schools and Programs.


• Shaki, M., and Wilhelms, R., (2010). Additive and Subtractive Differentiation Strategy, International Academy of Business Disciplines, 17(2).


• Wilhelms, R., Shaki, M. and Cheng-Fu, H., (2009), How we communicate about cultures: A Review of Systems for Classifying Cultures, and proposed Model for Standardization, Competitiveness Review, Emerald Publishing 19(2). 


In Progress

• Wilhelms, Ralf (2012) Social Benefits as Part of the Equation to Determine the Economic Viability of High Speed Trains. Journal of Modern Transportation. (review TRANSJOUR-2012-21)


• Wilhelms, R., (2013). Finding A Balance for Small Business – Total Quality Management and Reengineering as a tool for Small Businesses


• Wilhelms, R., (2013). Business Reengineering a Tool for Small Business. The paper is accepted for a conference in Atlanta April, 2013.


• Cross Cultural Consumer Behavior Study (2013), Purchase behavior of customers in Argentina and China



Peer-reviewed conference proceedings (full text)                               


Wilhelms, R. (2012). Practical approach to International Marketing. Annual Academy of International Business and Economics Conference, Las Vegas, NV.


Phillips, L. and Wilhelms, R. (2010). A Viability study of the French Luxury Fashion Industry. Global Marketing Conference, Tokyo.


• Wilhelms, R., Shaki M. (2010). Strategy a Global Perspective, International Academy of Business Disciplines, Differentiation, Las Vegas, NV.


• Wilhems, Ralf (2009), Global Entrepreneurship, International Leadership for Tomorrow, 8th Annual Leadership Conference , San Diego, CA


• Wilhelms, Ralf (2006), Cultural Influences in Management, USIU International Business Conference, Paris, France.

Professional Development


• Wilhelms, R. (2012). Innovative Practices in Regional Exporting/FDI Attraction Strategies, June 29, 2012,  Michigan State University, Michigan.


• Wilhelms, R. (2012). 23rd Annual CCIS Conference, College Consortium for International Studies, March 28-30, 2012, Washington DC.


• Wilhelms, R. (2011). MAP-Works: Improving Student Success and Retention, Webinar December, 2011.


• Wilhelms, R. (2011). Accreditation Council for Business Schools and Programs “ACBSP”. Seminar Series, Maintenance of ACBSP Accreditation, October 5-6, 2011, Dayton, Ohio.


• Wilhelms, R. (2011). Accreditation Council for Business Schools and Programs Conference. Region 4, Dayton, Ohio.


Community Service

EUP Regional Planning & Development Commission (2011 – present)

Michigan State University, and Lake Superior State University International Business Program


Export Resource and Expert Network (EREN) (2011 – present)

Regional Exporting Strategies


UPEDA Bi-National Conference on Collaboration (2012 – present)

Organizing Committee


Economic Development Center (2009 – present)                                                           

Prototype Development Center (2009 – present)


Articulation Agreements (2009)

University Committees

General Education Committee                                                                                 2010 - 2012

Lake Superior State University – Member - Designed, implemented, and analyzed the results of an assessment tool for measuring student-learning outcomes.                                                                                 


University Online Committee                                         Member                                       2009- Present


Assessment Committee                         School of Business - Chair                                     2010 - Present


Online Committee                                   School of Business - Chair                                     2009 - Present



Academic Experience – Course List

Undergraduate Courses:


Graduate Courses (MBA Program):


Curriculum Development MBA courses in Management and International Business

Graduate Courses (DBA Program):