Lake Superior State University
Lake Superior State University
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FLSA Designation
Date Issued: 2008-05-30
President's Office
Title: Vice President for Enrollment Services
Function and Responsibility
Serves as the chief enrollment and student retention officer of the University responsible for leading and coordinating enrollment management and student retention efforts. Provides leadership for establishing and achieving university goals for recruitment and retention of students and in a manner supportive of the institution’s strategic planning objectives related to student recruitment and retention.
Duties and Responsibilities
Plays a key role in developing and implementing institutional enrollment management policies, strategies and goals. Provides strategic direction for meeting enrollment and retention goals through effective and integrated leadership in Admissions, Financial Aid, Registrar, Advising, and Orientation Offices. Provides leadership in the development of a campus culture of involvement in enrollment management.

Provides strategic direction and leadership for all enrollment management initiatives and activities.

Develops and obtains approval for and then implements a comprehensive written strategic enrollment and student retention plans to meet University established enrollment and retention goals.

Leads a team of University units that design, implement, and support enrollment management goals and programs.

Works closely with President, Provost/VPAA, deans, chairs, and others to facilitate enrollment and retention plans, programs or services, and other related initiatives.

Uses the most current and effective enrollment and retention strategies, such as financial aid leveraging, to reach enrollment goals.

Directs the preparation of University and administrative policies and procedures for areas of responsibility.

Develops short and long range goals and objectives for the Division, and guides efforts toward attainment.

Directs the preparation of Divisional annual operating budgets in areas of responsibility and administers operations within approved budget limits.

Determines appropriate allocation of budgeted staffing resources to meet workload and service requirements.

Guides and directs management practices to foster a positive work environment, including but not limited to areas of employee relations/morale, affirmative action, effective staffing resource planning/allocation and union contract/University policy compliance.

Develops and implements programs to systematically assess enrollment and recruitment services and programs.

Proposes and obtains approval for enrollment and retention goals, in conjunction with the Cabinet and President and assures that these goals are met. When one approach is not effective, recommends others for consideration. Actively engages input on ways to increase student enrollments.

Serves on the President’s Cabinet and advises the Cabinet and President on enrollment issues and those in other areas of responsibility (e.g., registrar, financial aid).

Provides continuous feedback to President, senior management team and the University on enrollment objectives and progress made in meeting them. Provides continuous analysis on enrollment management trends and recommends corrective action as needed. Once approved, implements corrective action.

Must be positive, constructive and effective in team and interpersonal relationships at all times.

Establishes and maintains clearly articulated, written and consistent models for all enrollment functions across the University.

Compiles information and reports as needed for executive management.

Acts as an ambassador and represents the University at public events. Makes public presentations as required to motivate prospective students to come to the University and all areas of the university to cooperate with enrollment management objectives.

Sets a positive example of expected behavior consistent with university mission/vision and values. Assures that University mission/vision and values are promoted throughout the incumbent’s areas of responsibilities.

Provides excellent customer service, anticipating and exceeding the needs of the University’s customers—both internal and external.

Analyses enrollment trends, both locally and nationally, gathering data from a number of different sources, to analyze complex information and present data in written reports with recommendations tied to the data in a clear and convincing way.

Must be able to seek out non-traditional sources of enrollments such as through employers and on line and to work closely and well with the academic side of the institution to identify new market needs.

Must be able to identify and to work closely with others in the organization to assure effective recruitment of students.

Assures that all enrollment processing is done in a timely manner and that the policies used in admissions and scholarship offers are closely integrated.

Reports to the President. Meets regularly with the President to keep him/her advised at all times of issues relevant to this position’s areas of responsibility. Advises President and President’s Cabinet in a constructive and cooperative manner on issues related to areas of responsibility and supports President’s and Cabinet’s decisions.

Performs other duties as assigned.

SUPERVISION EXERCISED Administrative supervision is exercised over administrators and support staff within the Division of Enrollment Management.

SUPERVISION RECEIVED Reports to the President of the University.
• Master’s degree in relevant area and 5+ years of relevant successful senior level management experience in higher education enrollment management required including development and implementation of enrollment management policy, budget development, and strategic planning.
• Demonstrated ability for strategic thinking and planning.
• Knowledge of marketing concepts and strategic enrollment planning in a university environment is necessary.
• Demonstrated ability to develop and implement long-term strategic plans.
• Demonstrated ability to communicate clearly with the President and peers ensuring details and their impact are understood and carried out.
• Demonstrated ability to strongly advocate for strategies and resources in order to execute the strategic plan.
• Demonstrated ability to hold self and others accountable for achieving results.
• Demonstrated ability to develop and monitor metrics to measure success.
• Demonstrated ability to work accurately and effectively with computerized and financial data systems.
• Knowledge of federal, state, and institutional financial aid programs and the role that financial aid plays in increasing student recruitment and retention.
• Demonstrated ability to work effectively with people of diverse backgrounds and promote a positive working environment, spirit of cooperation and positive reactions to change and conflict resolution.
• Demonstrated excellent interpersonal, communication and presentation skills, both written and oral which transcend diverse audiences.
• Demonstrated ability to handle conflict constructively and cooperatively at all times.
• Demonstrated ability to communicate effectively and relate well to students, parents, faculty, staff, and others while maintaining appropriate confidentiality.
• Demonstrated motivational and problem solving capabilities with a high degree of integrity, ethics, and dedication to the mission of the University.
• Demonstrated commitment to continued professional development and to diversity is required.
• Excellent written, interpersonal communication and formal presentation skills are necessary.
Physical and Mental Demands
DEMANDS Must be able to succeed in high intensity environment while possessing a sense of humor. Must be able to lift 25 pounds. Must possess a valid driver’s license. The work in this position is performed within routine office conditions and in the field, usually without exposure to hazardous or unpleasant conditions. Requires ability to work under time, deadline and demanding objectives. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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