Lake Superior State University
Lake Superior State University
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FLSA Designation
Date Issued: 2008-03-12
Title: Director
Function and Responsibility
Under administrative direction from the Vice President for Enrollment Services, responsible for planning, directing, and administering the university's Admissions efforts.

Duties and Responsibilities
Design and direct new or innovative recruitment techniques; evaluate overall recruitment effort and identify areas needing improvement. Develop, formulate, and monitor admissions' policies and procedures which are congruent with the development of a comprehensive marketing plan. Conduct regular staff meetings with administrative and clerical support staff to discuss marketing, enrollment, and admissions policies and procedures.

Prepare reports describing and evaluating school visits and other departmental activities; recommend changes or adjustments to admissions requirements; develop special recruitment programs for certain target group students.

Prepare and monitor department budget; prepare staffing projections and develop staffing plans to meet future enrollment requirements; interview and evaluate professional and office staff members.

Visit selected secondary schools, community colleges, and other potential student sources, and advise counselors and others regarding admission to LSSU; review exceptional admissions applications and make decisions on admittance.

Implement the marketing plan which may include providing for campus tours for prospective students and/or their parents; initiating the development or revision of admissions literature such as college brochures, departmental leaflets, application for admission forms, bulletin board posters; overseeing the promotion of special on and off campus programs such as freshman pre-orientation and "Meet LSSU" nights.

Perform related duties as assigned.
Bachelor's degree required, Master's degree preferred. Three to seven years experience in related work; Administrative experience desirable, but not essential. High level of energy and creativity is essential.
Physical and Mental Demands
Adequate health and fitness to maintain long hours and busy schedule, and to travel, as required. Use of gross motor skills to perform supervisory and organizational duties; use of fine motor skills in operation of keyboard equipment to produce contracts, schedules, promotional materials, budgets and reports; ability to hear, see and speak clearly, with or without aids, to represent the University in public appearances, promotional and recruiting activities; mental capacity to assist with numerous administrative responsibilities; ability to work with numbers in budgetary preparations.

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