Basic Information Sources

in the

Lake Superior State University Library

Fall 2004

INTERNATIONAL MARKETING

 

REFERENCE GUIDES

Goldstucker, Jac L. Marketing Information: A Professional Reference Guide. 3rd ed. Atlanta: Georgia State University. College of Business Administration. Business Publishing Division, 1995. Ref HF 5415 .124 .M37 1995

Weekly, J.K. and Cary M.K. Information for International Marketing: An annotated guide to sources. New York: Greenwood Press, 1986. Ref HF 1009.5 .W4 1986


DICTIONARIES

Rosenberg, Jerry M. Dictionary of International Trade. New York: John Wiley & Sons, Inc., 1994. Ref HF 1373 .R67 1994

 

HANDBOOKS

Bobrow, Edwin E. and Bobrow, Mark David. Marketing Handbook V. 1, Marketing Practices, V. 2, Marketing Management. Homewood, IL: Dow Jones-Irwin, 1985. Ref HF 5415 .M2988 1985

Buell, Victor B. and Heyel, Carl. Handbook of Modern Marketing. New York: McGraw-Hill, 1986. Ref HF 5415 .H1867 1986

 

METHODOLOGY

Allard, Patsy Bailey. Making Sense of Census '80: A Marketer's Guide. New York: American Management Association, 1983. HA 201 1980m

Backstrom, Charles and Hursh-Cesar, Gerald. Survey Research, 2nd ed. New York: John Wiley, 1981. HM 261 .B18 1981

Barasch, Kenneth L. Marketing Problem Solver, 2 vols. Fullerton, CA: Cochrane Chase and Company, 1973. Ref HF 5415.2 .B27

Ferber, Robert, ed. Readings In Survey Research. Chicago: American Marketing Association, 1978. HF 5415.2 .R33

Henerson, Marlene E., Morris, Lynn Lyons and Fitz-Gibbon, Carol Taylor. How to Measure Attitudes. Beverly Hills, CA: Sage Publications, 1978. BF 323 .C5 .H46

Worcester, Robert M. and Downham, John. Consumer Market Research Handbook, 2nd ed. New York: Van Nostrand Reinhold, 1978. HF 5415.2 .C62 1978

 

QUESTIONNAIRES

Berdie, Douglas R. and Anderson, John F. Questionnaires: Design and Use. Metuchen, NJ: Scarecrow Press, 1974. BF 39 .B445

Sudman, Seymour and Bradbunn, Norman M. Asking Questions. San Francisco: Jossey-Bass, 1983. H 62 .S7968 1983

 

DICTIONARIES

Eatwell, John ed. The New Palgrave: A Dictionary of Economics. 4 vols. New York: Stocktom Press, 1987. Ref HB 61 .N49 1987

Rosenberg, Jerry M. The New Europe: An A to Z Compendium on the European Community. Washington: Bureau of National Affairs, 1991. Ref HC 241.2 .R59 1991

Shapiro, Irving J. Dictionary Of Marketing Terms, 4th ed. Totowa, NJ: Littlefield, Adams and Co., 1981. Ref HF 5412 .S52 1981
The 1991 edition is available on-line. Search the on-line catalog under the title, then click on Linked Resources.

 

COUNTRY INFORMATION

Background Notes. Washington: U.S. Department of State, Bureau of Public Affairs. Document S 1.123:

Country Market Survey. Washington: U.S. Department of Commerce. Document C 61.9

Culturgrams: The Nations Around Us. Vol.1 & 2 Garrett Park, MD: Garrett Park Press, 1994. Ref GT 150 .C85 1994 v.1 and 2

The Europa Year Book. London: Europa Publications. (Updated every other year) Ref JN 1 .E85

Foreign Economic Trends and Their Implications for the United States. Washington: U.S. Department of Commerce. Document C 61.11

Overseas Business Reports. Washington: U.S. Department of Commerce. Document C 61.12

Roemer, Milton I. National Health Systems of the World: The Countries. Vol. 1 New York: Oxford University Press, 1991. Ref RA 393 .R593 1991

World Development Report: Development and the Environment. New York: Oxford University Press, 1992. Ref HC 59.7 .W569 1992

World Resources. New York: Basic Books, 1997. Ref HC10 .W827

SEE ALSO: Country Studies in the on-line catalog & Birnbaum's & Fodor's travel guide books.

 

DIRECTORIES

Derkak, Thomas. International Directory of Company Histories. vol. 1-21. Chicago: St. James Press, 1988--. Ref HD 2721 .I63 1988

Directory of American Firms Operating in Foreign Countries. New York: Uniworld Business Publications, 1987. Ref HG 4538 .A1 D5

Directory of U.S. and Canadian Marketing Surveys and Services. Fairfield, NJ: Charles H. Kline & Co., 1979. Ref HF 5415.3 .D56

Exporters' Encyclopaedia. Parsippany, NJ: Dun's Marketing Services. Ref HF 3011 .E9

 

INDUSTRY SOURCES

Standard & Poor's Industry Surveys. New York: Standard & Poor's Corporation. Ref HC 106.6 .S74

U.S. Industrial Outlook. Washington: U.S. Government Printing Office, 1985-1994 Ref HC 101 .U54

Webster, Valerie J. Ed., Trade Shows Worldwide: An International Directory of Events, Facilities, and Suppliers. Detroit, MI: Gale Research, 1991. Ref T 394 .T723 1991

World Chamber of Commerce Directory. Loveland, CO: Worldwide Chamber of Commerce Directory. Updated yearly. Ref HF 294 .W75

 

STATISTICAL SOURCES

Albert, Cecilia A. ed. World Economic Data: A Compendium of current economic Information for all Countries of the World. Santa Barbara, CA: ABC-Clio, 1987. Ref HC 59 .W643 1987

Linden, Kabian and Axel, Helen. Consumer Expenditure Patterns. New York: Conference Board, 1978. Ref HC 110 .C6 .C545 1978

Rand McNally Commercial Atlas and Marketing Guide. Chicago: Rand McNally. Atlas Stand

Simmons...Study Of Media and Markets. New York: Simmons Market Research Bureau, Inc., 1994. Ref HF 5415.3 .S78

Statistical Yearbook = Annuaire Statistique. New York: United Nations, 1966--. Ref HA 12.5 .U63

Statistics Canada. Merchandising and Services Division. Market Research Handbook. Ottawa: Supply & Services, 1980, 1982. Ref HC 111 .A19

Yearbook of International Trade Statistics. 2 vols. New York: United Nations, 1981. Ref HF 91 .U473 1980

 

MISCELLANEOUS

Building Materials: Trade List. 2 vols. Washington: U.S. Department of Commerce, 1984. Ref HF 54 .U534 1984

Customs Regulations of the United States. Washington: Department of the Homeland Security, 2003. 3rd Floor, Government Documents HS 4.106/2

Free Trade Law Reporter. Don Mills, Ontario: CCH Canadian Limited, 1989. Ref KF 6668.C32 .F73 1989

National Trade Estimate . . . Report on Foreign Trade Barriers. Washington: Office of the United States Trade Representative. Ref HF 1456 .U53a

Nicholas, C.J. Export Handbook for U.S. Agricultural Products. Washington: U.S. Department of Agriculture, 1985 Document A 1.76: 593/2 HD 30.28 .C647 1991

U.S. Customs Foreign-Trade Zones Manual. Washington: Department of the Treasury. Document T 17.5/2:F 74

U.S. Export Administration Regulations. Washington: U.S. Department of Commerce. Document C 61.23:990

A Basic Guide to Exporting. Washington: U.S. Department of Commerce, International Trade Administration U.S. and Foreign Commercial Service, 1992. Gov Doc C 61.8:Ex 7/3/992

Batzer, Erich and Laumer, Helmut. Marketing Strategies and Distribution Channels for Foreign Companies in Japan. Boulder: Westview Press, 1989. HF 5415.129 .B3813 1989

Hall, E.T. and Hall, M.R. Understanding Cultural Differences. Yarmouth, ME: Intercultural Press, 1990.

Hopkins, D.S. The Marketing Plan. New York: The Conference Board, Inc. 1981. HF 5415 .H7548

Importing into the United States. Washington: Department of the Treasury, 1990. Gov Doc T 17.5/2:Im 7/21 or check the on-line catalog for the latest on-line issue

Moran, Robert T. Getting Your Yen'$ Worth: How to Negotiate with Japan, Inc. Houston: Gulf Pub. Co., 1985. HF 1456.5 .J3 M67 1985

 

MISCELLANEOUS CIRCULATING BOOKS

Cateora, P.R. Strategic International Marketing. Homewood, IL: Dow Jones-Irwin, 1985. HF 1009.5 .C35 1985

Evans, Don Alan. The Cultural and Political Environment of International Business: A Guide for Business Professionals. Jefferson, N.C.: McFarland & Co., 1991. HD 2755.5 .E93 1991

Kahler, R. International Marketing. Cincinnati: South-Western Publishing Co., 1983. HF 1009.5 .K28 1983

Kaynak, E. The Management of International Advertising: A Handbook and Guide for the Professional. New York: Quorum Books, 1989. HF 5823 .K333 1989

Root, F. Entry Strategies for International Markets. Lexington, MA: Lexington Books, 1987. HF 1009.5 .R595 1987

Root, F. International Strategic Management: Challenges and Opportunities. Washington: Taylor and Francis, 1992. HC62.4 I566 1992

Stahl, Michael J. and Bounds, Gregory M. Competing Globally Through Customer Value: The Management of Strategic Suprasystems. New York: Quorum Books, 1991. HD 30.28 .C647 1991

Terpstra, V. International Marketing. 4th ed. Chicago: Dryden press, 1987. HF 1009.5 .T417 1987

Thorelli, H.B. and Becker, H. eds. International Marketing Strategy. New York: Pergamon Press, 1980. HF 1009.5 .T485 1980

Vincent, J.E. A Handbook of International Relations: A Guide to Terms. Woodbury, N.Y.: Barron's Educational Series, 1969. JX 1395 .V77

Wiklund, E. International Marketing: Making Exports Pay Off. New York: McGraw-Hill Book Co., 1986. HF 1009.5 .W55 1986

 

EUROPEAN ECONOMIC COMMUNITY

Dudley, James W. 1992: Strategies for the Single Market. London, Eng.: Chartered Institute for management Accountants: Kogan Page, 1989. HF 1009.5 .D82 1989

Emerson, Michael et al. The Economics of 1992: The E.C. Commission's Assessment of the Economic Effects of Completing the Internal Market. New York: Oxford University Press, 1988. HC 241 .E26 1988

Hufbauer, Gary C. Europe 1992: An American Perspective. Washington, D.C.: Brookings Institution, 1990. HC 241.2 .E81285 1990

Makridakis, Spyros, G. and Associates. Single Market Europe: Opportunities and Challenges for Business. San Francisco: Jossey-Bass Publishers, 1991. HC 241.2 .M2376 1991

Ryans, John K. Marketing Strategies for the New Europe: A North American Perspective on 1992. Chicago, IL: American Marketing Association, 1990 HF 3092.8 .R93 1990


Journals indexed in ABI/Inform which will be of particular interest.

Business America

Columbia Journal of World Business

Economist

Financial World

Global Trade

International Management

Journal of Business Strategy

ABSTRACTS AND INDEXES

ABI-Inform available via FirstSearch

Business Periodicals Index. New York: H.W. Wilson, 1958--. Networked version 1982-- earlier years on index shelves (Basement)

New York Times. Ann Arbor: University Microfilms Inc. (full text newspaper on CD-ROM), updated monthly-- earlier years on Index shelves, also available on General Reference Center Gold

Public Affairs Information Service Bulletin. New York: Public Affairs Information Service, 1960-93. Index Shelves - and available on FirstSearch

Reader's Guide to Periodical Literature. New York: H.W. Wilson. 1907-1993 Index Shelves and FirstSearch

Social Science Index. New York: H.W. Wilson. 1974-1989 Index Shelves and FirstSearch

The Wall Street Journal Index. New York: Dow Jones, 1965-1993. earlier years on Index Shelves and 1984-present through ABI/Inform

 

OTHER CD-ROM DATABASES

NTDB or The National Trade Data Bank Updated monthly, it contains over 100,000 documents published by various government agencies.

As stated in their literature you can use the NTDB to survey the economic and demographic conditions in over 250 countries using the Central Intelligence Agency's World Factbook, review Market Research Reports from the U.S. and Foreign commercial service and get Exchange and Interest Rate data from the Federal Reserve Board. Data from 15 Federal Agencies and 47 information programs are included.


ONLINE SOURCES

FirstSearch Databases include:


ABI/Inform through FirstSearch and ABI/Inform through Proquest

Disclosure corresponds to Disclosure Corporate Snapshots which contains information about more than 11,000 corporations whose shares are traded in the United States. The information included for each company is their name, address, a description of their business, and more.

WilBusAbs corresponds to Wilson Business Abstracts providing indexing and abstracting for more than 300 business magazines. The magazines that are indexed in WilBusAbs are also indexed, without abstracts, in BusPerInd.

Worldscope includes snapshots of company information. It is derived from corporate annual and 10K reports, disclosure statements, newspapers, and wire services. Records include a description of business, selected financial information, key ratios, officers, and more.

 

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