Basic Information Sources

in the

Lake Superior State University Library

Spring 2004

MARKETING


REFERENCE GUIDES

Goldstucker, Jac L. Marketing Information: A Professional Reference Guide. Atlanta: Georgia State University. College of Business Administration. Business Publishing Division, 1995. Ref HF 5415 .124 .M37 1995


DICTIONARIES

Bennett, Peter D. Dictionary of Marketing Terms Lincolnwood, ILL: USA NTC Contemporary, 1995. Online through Netlibrary.

Lewis, Barbara R. and Littler, Dale. Blackwell Encyclopedic Dictionary of Marketing. Cambridge, Mass: Blackwell Publishing, 1997. Online through NetLibrary.

Shapiro, Irving J. Dictionary Of Marketing Terms, 4th ed. Totowa, NJ: Littlefield, Adams and Co., 1981. Ref HF 5412 .S52 1981

Van Minden, Jack. Dictionary of Marketing Research. Chicago: St. James Press, 1987. Ref HF 5415.2 .M48 1987


DIRECTORIES

America's Corporate Families. Parsippany, N.J.: Dun's Marketing Services. Ref HG 4057 .A147

Standard and Poor's Register of Corporations, Directors, and Executives. New York, N.Y.: Standard & Poor's Corporation. Ref HG 4057 .A4

Thomas Register. 25 volumes. New York, NY: Thomas Publishing Co., updated every other year. Ref T 12 .T8

CORPORATIONS

Derdak, Thomas. International Directory of Company Histories. Vols. 1-21. Chicago: St. James Press. 1988-1998. Ref HD 2721 .I63 1988-1998

The Globe and Mail Report on Business, Canada Company Handbook. Toronto: Info Globe, 1993. Ref HG 4090 .A337

Mattera, Philip. World Class Business: A Guide to the 100 Most Powerful Global Corporations. New York: Henry Holt and Company, 1992. Ref HD 2755.5 .M384 1992


HANDBOOKS

Beardon, William O. and Netemeyer, Richard G. Handbook of Marketing Scales. 2nd Edition. Thousand Oaks, California: Sage Publications, 1998. Ref HF 5415.3 .b323 1999

Bobrow, Edwin E. Marketing Handbook. Homewood, IL: Dow Jones-Irwin, 1985.
Volume 1, Marketing Practices.
Volume 2, Marketing Management.
Ref HF 5415 .M2988 1985

Buell, Victor B. and Heyel, Carl. Handbook of Modern Marketing. New York: McGraw-Hill, 1986. Ref HF 5415 .H1867 1986

Ferber, Robert. Handbook of Marketing Research. New York: McGraw, Inc., 1974. Ref HF 5415 .2 .F419


METHODOLOGY

Barasch, Kenneth L. Marketing Problem Solver, 2 vols. Fullerton, CA: Cochrane Chase and Company, 1973. Ref HF 5415.2 .B27

Marketing in Canada. Washington, D.C.: U.S. Department of Commerce, International Trade Administration. Doc C61.12:88-05

Worcester, Robert M. and Downham, John. Consumer Market Research Handbook, 2nd ed. New York: Van Nostrand Reinhold, 1978. HF 5415.2 .C62 1978


SURVEYS

Backstrom, Charles and Hursh-Cesar, Gerald. Survey Research, 2nd ed. New York: John Wiley, 1981. HM 261 .B18 1981

Berdie, Douglas R. and Anderson, John F. Questionnaires: Design and Use. Metuchen, NJ: Scarecrow Press, 1974. BF 39 .B445

Frey, James H. Survey Research by Telephone. Newbury Park, CA: Sage Publications, 1989. H 91 .F73 1989

Sudman, Seymour and Bradbunn, Norman M. Asking Questions. San Francisco: Jossey-Bass, 1983. H 62 .S7968 1983


INDUSTRY SOURCES

Standard & Poor's Industry Surveys. New York: Standard & Poor's Corporation. Ref HC 106.6 .S74

U.S. Industrial Outlook. Washington: U.S. Government Printing Office, updated yearly. Ref HC 101 .U54

 

STATISTICAL SOURCES

1992 Census Of Retail Trade. Washington: U.S. Bureau Of The Census, 1984--. Doc C3.255/2

1992 Census Of Service Industries. Washington: U.S. Bureau Of The Census, 1984--. Doc C3.257/2

1992 Census Of Wholesale Trade. Washington: U.S. Bureau Of The Census, 1984--. Doc C3.256/2

County and City Data Book. Washington: U.S. Dept. of Commerce, Bureau Of The Census, 1962--. Ref HA 202 .A36

Darnay, Arsen J. Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies, Products, and Services. Detroit, Gale Research Inc., 1998. Ref HF5410 .M35 1999

Lifestyle Market Analyst. Wilmett, IL: Standard Rate and Data Service, 1994. Ref HF 5415.33 .U6 L54

Rand McNally Commercial Atlas and Marketing Guide. Chicago: Rand McNally, updated every other year. Atlas Stand

Simmons Study Of Media and Markets. New York: Simmons Market Research Bureau, Inc.,1994. Ref HF 5415.3 .S78

Standard Rate and Data Service. Wilmette, IL: Standard Rate & Data Service, Inc. Titles include:

Business Publication Rates and Data. Ref HF 5905 .S723

Card Deck Rates and Data. Ref HF 5861 .C28

Direct Mail List Rates and Data. Ref HF 5861 .D54

Hispanic Media and Markets. Ref P94.5 .H58 H57

Newspaper Rates and Data. Ref HF 5905 .S73

Print Media Production Data. Ref 5905 .P7

Spot Radio Rates and Data. Ref HF 5905 .S74

Spot Television Rates and Data. Ref HF 5905 .S745

SRDS Newspaper Circulation Analysis. Ref HF 5415.3 .S7

Statistics Canada. Market Research Handbook. Ottawa: Supply & Services, 1980, 1982. Ref HC 111 .A19

Survey of Buying Power
. New York: Bill Communications, 1963--. Ref HC 106.3 .S16

U.S. Bureau Of The Census. 1990 Census Of Population and Housing. Washington: U.S. Government Printing Office. Doc C3.222/11 and on-line

U.S. Bureau Of The Census. County Business Patterns. Washington: U.S. Government Printing Office. Doc C3.204 and on-line through the catalog

 

PERIODICALS

AIM The Age of Information Marketing. 1989--

Advertising Age. 1966--.

Adweek's Marketing Week. 1990-1991 became Brandweek

Brandweek
. 1992-- formerly Adweek's Marketing Week

Business Marketing
. 1983--.

JMR, Journal of Marketing Research. 1974--.

Journal of Marketing. 1962--.

M & MD; Marketing and Media Decisions. 1981--

Marketing. 1982--.

Marketing Forum. 1989--. (Shelved under: Management Review Supplement)

Marketing News
. 1990--.

Sales and Marketing Management. 1976--.


INDEXES

ABI Inform. Available via FirstSearch and ABI/Inform Global (see below).

Business Periodicals Index. New York: H.W. Wilson, 1958-87. Index Shelves, also available via FirstSearch (see below).

Journal of Economic Literature. Nashville: American Economic Association, 1969--. Ref HB 1 .J62

Wall Street Journal Index. New York: Dow Jones Co., 1965-1993 Index Shelves, also available via ABI/Inform Global (see below).


ONLINE SOURCES


ABI/Inform (via FirstSearch)

ABI/Inform Global (via Proquest)

General Business File ASAP

Lexis-Nexis

NTDB or The National Trade Data Bank. See Ruth for more information about this product.

Wilson Business