The marketing program offers comprehensive study of the strategic creation, growth, and control of products and services, along with their pricing, promotion, and distribution, within today's dynamic marketplace. The aim of marketing is to know the consumer so well, that the selling of the product becomes almost superfluous. Marketing must create, communicate, and deliver value to customers in ways that fulfill customers' needs and organizational objectives. Information about consumers' needs and wants, and how they change over time, is essential to strategic and successful new product launches, advertising campaigns, and social media marketing. Marketing courses in this program explore consumer behavior; brand, sport, and services marketing; event management; retailing ; advertising and promotion; and international marketing.
The marketing education provided at LSSU is rigorous and comprehensive; as measured by the Major Field Test in Business, a nationwide test involving hundreds of universities, LSSU marketing seniors consistently score above the national mean in all subject areas. Marketing students benefit from small classes, close relationships with their professors, and a learning environment that extends beyond the classroom: all possible in a smaller school like the Lukenda School of Business. In the past, marketing students have provided their professional advice to the local community, including retailers, the Downtown Development Authority, clients of the Product Development Center, the Sault Ste. Marie Golf Club, Habitat for Humanity, non-profit organizations, the Chippewa County Airport, health centers, and others. Given the favorable student-to-faculty ratio, professors are able to supervise and mentor students individually as they complete both coursework and internships.
LSSU's Bachelor of Science, Business Administration - Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Did You Know?
- More than 50% of all American jobs are in marketing or marketing-related fields.
- According to the Bureau of Labor Statistics, the median annual compensation of marketing managers in 2012 was $119,480, one of the top ten professions with greatest annual earnings.
- PayScale Career News anticipates that careers for marketing professionals should experience a 14.4% rate of growth over the 2012 to 2022 period.
- Market analyst
- Market researcher
- Product manager
- Advertising Account Executive
- Public Relations executive
- Social Media Manager
- Territory Manager
- Store manager
- On-line retailer
- Small business owner
- Professional Selling - Business to Business
- Direct marketing manager
According to Bloomberg Businessweek, the average starting annual salary for marketing professionals was $51,900 in 2013.