Scroll down for video highlights of last year's One Day Without Shoes at LSSU.
FOOTWEAR AWARENESS – Lake Superior State University communication students Jeanna Radzinski, left, and Nicole Marshall weren't afraid to get dirty feet during last year's "One Day Without Shoes" day. This year's event, sponsored on campus by the LSSU Communication Alliance, will be April 10. The day raises awareness that children around the world don't have access to footwear. The corporate sponsor, TOMS Shoes Company, donates a pair of shoes to shoeless, needy kids worldwide for every pair sold. (Photo by Nicole Trevarrow)
SAULT STE. MARIE, Mich. – Lake Superior State University communication students won't be afraid to get their feet dirty on April 10 to raise awareness of children around the world who don't have access to footwear. About 40 of them will be going without shoes for an entire day as part of One Day Without Shoes (1DWS), a philanthropic event started by TOMS shoes of Santa Monica, Calif. The company donates one pair of shoes to needy children for each pair it sells.
Jeanna Radzinski, of Sterling Heights, Mich., and Raven Trammell, of Holland, Mich., are organizing the event, sponsored by LSSU’s Communication Alliance. The Alliance will be staffing a table all day outside the Quarterdeck dining area to recruit the University community to go shoeless as well for commemorative photos.
"We'll be selling the T-shirts for $5 while supplies last (they ran out quickly last year), giving out fliers, stickers, and pocket info cards," says Radzinski. "We'll also be doing a 1DWS photo shoot, where we encourage people to go shoeless and photograph those who do. These pictures will be sent to TOMS as they always post 1DWS photos into a gallery on their website."
A One Day Without Shoes walk starts at 6:30 p.m. in front of LSSU's Arts Center. The route will wind down Easterday hill and head downtown on Ashmun before circling back to campus.
"This is the first year we are doing the walk so we are really excited to see the type of awareness it creates," says Radzinski. "We are ecstatic with the amount of buzz that is already being created, from people who aren’t even part of our organization."
For more information on this worldwide event, visit TOMS.com.
CONTACTS: John Shibley, e-mail, 906-635-2314; Tom Pink, e-mail, 635-2315.