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Student fashionistas cross food with superheroes TONIGHT!

Posted: April 12th, 2014


FOOD FLIGHT – Emily Gregg, left, and Helena Wollan embrace their confectionery urges during a work session on costumes for the fashion show, Food Fashion Superheroes -vs- Fantasy. The program - to be premiered on the LSSU Arts Center main stage for one day only, April 19 - features all manner of snacks and sweets shaped into 23 food-based costumes choreographed to a theme of graphic-novel superheroes. This is the second such fashion show Wollan - a junior business administration/marketing major - has produced. Gregg, in her first year of business administration/international business, is one of the show's designers, with two original pieces. Look on Facebook for "Fashion Superheros" to read latest updates and share the show with friends. (LSSU/Kati Doty)

A print-resolution photo that runs with this caption can be found by clicking here.


Fiesta Zesta modeled by Emily Gregg
(Download a print version)

SAULT STE. MARIE, Mich. – Look . . . up in the air! Is it a bird? Is it a plane? No, it's . . . Fiesta Zesta, one of almost two-dozen unique fashion statements crafted largely from food that will swoop onto the Lake Superior State University Arts Center main stage for one evening only. The funky, pop-art fashion show Food Fashion Superheroes -vs.- Fantasy is at 7 p.m., April 19. Admission will be by donation to The American Cancer Society.

The show's artist, producer and director, Helena Wollan, is a junior in LSSU's business program from Sault Ste. Marie, Mich. She has combined her interest in graphic-novel superheroes, fantasy fairytales, and love for candy to create 23 funky costumes that exude a high-calorie rush of haute fashion that's anything but haute cuisine.


Bubble Trouble modeled by Emily Gregg
(Download a print version)

"I love doing this theme because I love candy and superheroes, so it was a fun time making outfits out of food," says Wollan. "I'll admit I might have eaten a lot materials along the way, but the results speak for themselves.”

Wollan is working with her academic supervisor, marketing professor Valerie Phillips, to earn internship credit for the show, which features 20 outfits designed and made by Wollan along with the other designs provided by friends.

Working with fashion themes is nothing new for Wollan, who interned with Glamour magazine in New York during the summer of 2012. This summer, she will be with a company in Los Angeles that handles marketing for various jewelry designers. Wollan has her eye on a career in fashion and marketing.

“I think it’s really important to find a way to express yourself," she says. "My outlet has always been through fashion and art. I like anything that is edgy and unusual. Creativity always adds a little spark to everything in life and I try to put my personality into my creations.”

Superheroes will tap the modeling talent of 23 women and a couple of men, mostly LSSU students. The show will also offer diversions of food, singing, dancing, and an auction of LSSU's "finest men" for dinner or luncheon dates, courtesy of gift certificates provided by area restaurants. LSSU Student Government is co-sponsoring the show along with a number of area businesses. The show features hair designs provided by A Cut Above the Rest Salon and Spa of the Sault.

“I’m so grateful to have so many people, groups, and LSSU departments helping out," says Wollan. "This charitable event is just one way we can do our part to aid the American Cancer Society in the fight against a disease that will afflict up to forty percent of all people.”

Superheroes follows another wildly popular fashion show put on last year that attracted more 400 people and earned more than $2,500 for the American Cancer Society.

After the success of last year’s event, Wollan is "most-definitely" excited to reveal what this year's show has to offer.

"Each outfit will have its own crazy, model-inspired personality and – perhaps literally - flavor," adds Wollan.



-LSSU-

CONTACTS: John Shibley, e-mail, 906-635-2314; Tom Pink, e-mail, 635-2315; Helena Wollan e-mail, 630-0610.


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