Lake Superior State University

Business Administration - Marketing: Bachelor of Science

Program Description


The marketing major is designed to prepare students for the many opportunities in the field of marketing. The study of marketing includes marketing principles, principles of selling, retail management, consumer behavior, advertising theory and practice, marketing management, sales force management, marketing research and international marketing. These courses, along with the common professional business core courses, are designed to provide our students with the appropriate knowledge and skills to understand the function of marketing in the firm and in society and to be effective decision makers.



Degree Requirements


Common Professional Component (48 credits)

  • ACTG132 Principles of Accounting I 4
  • ACTG133 Principles of Accounting II 4
  • BUSN121 Introduction to Business 3
  • BUSN211 Business Statistics 3
  • BUSN231 Business Communications 3
  • BUSN350 Business Law I 3
  • BUSN403 Business, Government & Society 3
  • BUSN466 Business Policy 3
  • ECON201 Principles of Macroeconomics 3
  • ECON202 Principles of Microeconomics 3
  • FINC341  Managerial Finance 4
  • MGMT280 Introduction Management information systems 3
  • MGMT360 Management Concepts and Applications 3
  • MGMT371 Operations/Business Analytics 3
  • MRKT281 Marketing Principles and Strategy 3

Major Requirements (Minimum 30 Credits)

  • MRKT381 Consumer Behavior 3
  • MRKT480 Marketing Research 3
  • MRKT481 Marketing Management 3
  • MATH111 College Algebra 3
  • Four Marketing Electives* 12
  • Two Business Electives ** 6-8

Computer Competency Required - Complete one of the following:

  • CSCI101 Intro/Microcomputer Applications 3
  • Passing Score on Computer Competency Exam (CCE)
  • Microsoft Office Certificate (Word, Excel, PPT)
  • Equivalent Course work

*Electives in Marketing, INTB486, or COMM320

**Electives in 300/400 level courses in BUSN, MGMT, ECON, FINC, ACTG, INTB.

General Education: All LSSU bachelor's degree candidates must complete the LSSU general education core requirements, or have earned the MACRAO Stamp (Michigan Community College transfer students), or have completed the general education certification (Sault College transfer students), or have already earned a bachelor's degree (honors bachelor degree from a Canadian University).

A minimum of 124 credits (at the 100 level or higher) must be earned for graduation with a cumulative gpa of 2.00 or higher.  A gpa of 2.00 or higher is also required in your Major, as well as in your General Education Core Requirements.


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