The marketing program offers comprehensive study of the strategic creation, growth, and control of products and services, along with their pricing, promotion, and distribution, within today’s dynamic marketplace. The aim of marketing is to know the consumer so well, that the selling of the product becomes almost superfluous. Marketing must create, communicate, and deliver value to customers in ways that fulfill customers’ needs and organizational objectives. Information about consumers’ needs and wants, and how they change over time, is essential to strategic and successful new product launches, advertising campaigns, and social media marketing. Marketing courses in this program explore consumer behavior; brand, sport, and services marketing; event management; retailing; advertising and promotion; and international marketing.
The marketing education provided at LSSU is rigorous and comprehensive; as measured by the Major Field Test in Business, a nationwide test involving hundreds of universities, LSSU marketing seniors consistently score above the national mean in all subject areas. Marketing students benefit from small classes, close relationships with their professors, and a learning environment that extends beyond the classroom: all possible in a smaller school like the Lukenda School of Business. In the past, marketing students have provided their professional advice to the local community, including retailers, the Downtown Development Authority, clients of the Product Development Center, the Sault Ste. Marie Golf Club, Habitat for Humanity, non-profit organizations, the Chippewa County Airport, health centers, and others. Given the favorable student-to-faculty ratio, professors are able to supervise and mentor students individually as they complete both coursework and internships.
Rachel Rowswell, left, and Susan Kirkman pose with first-place honors they took last fall at a regional American Marketing Association marketing competition. The win took them to New Orleans on March 20, where they placed fourth among 98 international teams in a marketing strategy competition at the American Marketing Association’s International Collegiate Conference. Rowswell and Kirkman had 20 minutes to spot-analyze an assigned case and draw up a complete marketing plan, and then 10 minutes to present and defend the plan to judges. LSSU was the smallest school represented at the conference.
Average Staring Salary*
Advertising Account Executive
Public Relations executive
Social Media Manager
Small business owner
Professional Selling – Business to Business
Direct marketing manager
Did you know?
More than 50% of all American jobs are in marketing or marketing-related fields.
According to the Bureau of Labor Statistics, the median annual compensation of marketing managers in 2012 was $119,480, one of the top ten professions with greatest annual earnings.
PayScale Career News anticipates that careers for marketing professionals should experience a 14.4% rate of growth over the 2012 to 2022 period.
More than just Business
While marketing students in Prof. Philips’ Sports and Events Marketing class, Rechelle Wiater, Kristin Stempky, Patrick Berry, Kirsie Heikkinen, Alex Feravich, Patrick Berry, and Taryn MacInnis planned, organized, and hosted “Runnin’ for the Law,” a 5-km run benefiting The Thin Blue Line of Michigan, a foundation to help injured police and first responders, donating proceeds of almost $3,000. Even more impressive is that this team proceeded without start-up funds, and had only 6 weeks to plan and execute this successful event.
The Lukenda School of Business at Lake Superior State University has been granted initial accreditation from the Accreditation Council for Business Schools and Programs (ACBSP), a leading accreditation association in business education. Continue Reading…