Master of Business Administration

This course discusses how firms acquire, use and value capital resources. Students will be able to analyze and manage financial transactions using tools such as the time value of money, financial securities, risk and return, capital market efficiency, cost of capital and option basics, domestic and international capital markets. Common business processes and business skills practiced are free cash flow projections, capital budgeting and the valuation of a firm.

This course engages students to recognize and assess human resource management issues including legal considerations, recruiting, selection, performance appraisal, development and health and safety. Students will evaluate strategic compensation issues including job evaluation, benefits administration and pay determination strategies. Additional emphasis is placed on workforce diversity, international dimensions and ethical consideration and reviews trends within the context of relevant laws. The course will use a case study approach to apply strategies and laws.

This course engages students to examine the impact of organizational culture on all aspects of work, and how essential work gets done to ensure successful management. Students will analyze the impact culture has on performance, on change, and on other dimensions within the workplace. Students will analyze and define culture and discuss/investigate how organizations can effect change and improve employee performance, motivation, and work processes by learning how to create or learn to work within the culture of the organization.

This course engages students to identify and apply concepts and skills for effective leadership, improved communication, and ethical decision making in organizations. Students will acquire behavioral skills needed for creating productive relationships with others in organizations. Topics include self-leadership evaluation, leadership development, ethical decision-making, communication skills and barriers, and ethical development. Mastery of the concepts and skills in this course provide the foundation for other behavioral science based business courses in management, marketing.

This course provides an overview of digital advertising, explaining how ad-networks, ad and demand-side platforms interact with advertisers, agencies, and publishers. Students will explore the use of digital marketing concepts to assess customer needs and will map the customer journey. The course will use common metrics to measure performance and highlight key performance indicators.

This course actively engages students to use database management, decision support systems (DSS) models and enterprise systems such as enterprise resource planning (ERP) systems, customer relationship management (CRM) systems, and supply chain management (SCM) systems to analyze cases and identify strategies.

This course provides an advanced exploration and analysis of business contracts and the laws managers must follow as they lead employees in the modern workplace. Coursework will include coverage of the laws related to sales contracts, unions, human resources, and corporate structure and responsibility. The primary purpose of this course is to prepare managers to comply with local, federal, and state laws while executing effective leadership and business development.

This course applies economic methods to business decision-making. It will teach students to evaluate market demand, cost minimization strategies, pricing strategies, and profit maximization. Basic concepts of Economics will be applied to business situations. Quantitative tools will help the students understand how to manage production and ways to be more competitive in the business environment.

This course actively engages students to apply the functions of sales force management as well as theories and concepts about managing sales and the development of a sales force. Students analyze recent research in sales management that underlies the theories and concepts; and apply the research, theories, and concepts to practical situations.

This course actively engages students to apply a case study approach using contemporary software tools to gather and analyze business intelligence using business analytics. Topics of business analytics include information systems, business statistics and management science techniques such as query and reporting, data warehousing and data mining, data visualization, predictive modeling, optimization models, and simulation model.

This capstone project course will measure and challenge the student’s ability to think strategically and to provide an intellectual framework. Students will use a simulation program to provide current data for students to use skills and concepts needed to manage an organization to compete effectively in its business environment. Students analyze, evaluate, and link the relationships among the firm, its strategy, and its environment.

Students will participate in test certification preparation for Industry Certification Associations that is desired by employers. At specific times throughout the program, students will sign up for a one (1) credit hour preparation course dedicated to Human Resource, Project Management Certification, and relevant professional certifications. Three (3) one (1) credit prep courses will be required prior to taking the certification exam. Students are expected to register for a specific certification exam.