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College of Innovation and Solutions
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Expand Your Knowledge, Enhance Your Career!
Why choose an LSSU Certificate Program?
Supportive faculty that have real-world experience and academic credentials in the field.
Pay course by course.
E-Marketing
The E-Marketing Certificate is designed to help you master the essential disciplines in digital, social, and mobile marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. E-marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in e-marketing.
MRKT383 Digital Marketing
A study of the impact the Internet and other digital technologies have on the marketing of goods, services and ideas. The course will examine current e-marketing environment, strategy and management issues including consumer behavior, segmentation and targeting, differentiation and positioning, product, price, distribution, communication and customer relationship management. Ethical and legal issues will also be addressed. (3,0) 3
MRKT384 Social Marketing
The course content will provide insight to social interactions, examining the various social media channels available to marketers, social marketing strategies, and track their effectiveness. Social media is heavily technology-driven, the course will cover relevant related aspects in digital marketing, its relation to buying and selling of goods and services, or the transmitting of funds or data, over an electronic network. (3,0) 3
MRKT386 Mobile Marketing
The course defines mobile marketing, designs strategies, tracks ROI of mobile advertising, and instructs students in the application and design of mobile websites. The course teaches students how users engage with mobile, create a clear marketing strategy, target segment and measure mobile campaigns. (3,0) 3
International Business
The globalization of business brings new opportunities and challenges to governments, firms, and individuals that require specialized training and study to handle effectively. LSSU’s International Business certificate gives you the ability to receive domestic and foreign market business training without leaving the comfort of your home. Through four international business courses, you will be equipped to compete successfully in the global marketplace as it exists today and as it develops in the future. Whether you are seeking to grow in your current role or explore other areas of the business field, our International Business certificate program is designed to equip you with the knowledge and training you need.
INTB 375 International Business Law
The Course provides an introduction to the environment of International Business and Law. It
will focus on the foundations and principles of the international Legal environment and
international legal systems. The course covers the Law on International trade. It allows the
student to understand government foreign trade policies, the law concerning international
business transactions, importing, exporting, transportation and Logistics. This course covers a
range of legal issues involved in conducting international business, surveying some of the many
issues encountered in intellectual property and licensing, and the taxation of International
business transactions.
INTB 389 Competing in the Global Marketplace
This course presents a systematic overview of international business and provides an
introduction to important issues, including international trade policy, the global monetary
system, and strategies of international business. Additionally, the course will look at
management practices of international business, including: organizational structure of
multinational organizations, production and logistics, human recourse management, and financial
management.
ECON 408 International Economics
Pure theory of trade and comparative advantage; free trade versus protectionism; trade problems
of developing nations; balance of payment accounting; exchange rates; international monetary
systems.
INTB 420 International Comparative Management
This course in international comparative management will examine important trends impacting
international business as well as the major and developing players in the international economy.
The course will examine the stage on which international management is conducted, which
includes political, legal and socio-cultural systems as a backdrop. The course will cover how
firms develop and execute their international strategies-and how they stay ahead of their
competitions, once they do. An important aspect for the success of international companies is
HR. The course will explore how firms can build an outstanding international workforce through
selecting and motivating employees as well as dealing with a host of related human resource
management issues, such as compensation, performance appraisal, training and development and
labor relations.
INTB 486 International Marketing
The International Marketing course examines the scope, challenge and dynamic environment of
International Marketing. This course will provide an understanding of the cultural environment
of global markets, global opportunities and the development and implementation of global
marketing strategies.
Director of Library/Academic Services and Web Accessibility Coordinator
Marc Boucher
906-635-2404
Library 208
Accessibility Statement
Lake Superior State University is committed to making reasonable accommodations related to its facilities, programs, or services for qualifying students, staff, faculty, and campus guests with disabilities as required by applicable laws. If any programming or activity is scheduled in an inaccessible space, requests for relocation shall be made to the Human Resources office at 906-635-2213, if possible, 48 hrs prior to the event. View Accessibility Statement Details