The Lake Superior State University brand reflects the identity, values, and spirit of the Lake State community. Lakers support the anchor. Consistent use of official logos, colors, and visual elements helps ensure a recognizable presence everywhere the anchor drops. This page serves as the central resource for official university logos and brand guidelines. Additional resources, templates, and style guidance will continue to be added over time.
When using LSSU logos and branding, please follow these general guides:
For more artwork, creation of new logos, approval of designs, or additional branding support, please contact [email protected] or submit a Graphics Request Form.
All official university materials, promotional items, merchandise, and branded products featuring university logos or identity elements should be approved by the Marketing Office before production or purchase. Departments, organizations, and external vendors are encouraged to contact LSSU Marketing before placing orders, printing materials, or submitting branded items to production.
Official logos and additional branding information are available below. Each ZIP download contains blue, gold, white, and black colorations of each design in transparent PNG and EPS (vector) formats.
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The official seal, seen above, is reserved for formal applications such as presidential communications, commencement materials, and diplomas.
Use of the seal requires express permission from the Marketing or the President’s office.
Official Name
Lake Superior State University
Common References
Community Identity
Students, alumni, faculty, staff, and supporters are commonly referred to as Lakers.
After the first reference to Lake Superior State University, the abbreviation “LSSU” may be used in most communications.
| Color | Pantone | CMYK | Hex Code | RGB |
|---|---|---|---|---|
| Primary – Laker Blue | PMS 294 | 100%, 58%, 0%, 21% | #003F87 | R:0 G:63 B:135 |
| Secondary – Laker Gold | PMS 123 | 0%, 24%, 94%, 0% | #FFC61E | R:255 G:198 B:30 |
Primary Typeface
Arial
Arial serves as the primary LSSU typeface and is used across marketing materials, presentations, publications, digital communications, and branded content.
Secondary Typeface
Palatino
Palatino may be used as a complementary typeface in select applications, including formal publications and feature materials.
Alternate Fonts
Standard system font with similar readability and style may be used when brand fonts are unavailable.
Media personnel may download and use the logos featured on this page in connection with coverage of Lake Superior State University, LSSU programs, athletics, events, and official releases. For additional media requests, photography, or branding assistance, please contact [email protected].